Marketing your food truck business can be followed by the B2C process. There is three step process for this method. Consumer Avatar how to reach your consumers. Understanding the content and context of your consumers. Are you branding you food truck in the right area? Three steps to considering using the B2C process.
- Determining, researching and creating a customer avatar should be the absolute first step in creating your food truck’s B2C marketing strategy.
- Consumers are multi-dimensional and want to be marketed to as a whole, real person. The best way to do this is to create content that speaks directly to them, and helps solve a problem or need.
- Positioning your food truck brand requires an understanding of the market(s) you operate in, and your food truck’s needs.
“When creating content for your food truck’s marketing, always keep the context of your consumer first. Your content doesn’t have a purpose if it doesn’t have an intended goal; every piece of content you create should be tied to a desired action or outcome.”